Will you have work this winter?
This is the time of year to prepare for the winter. Many times contractors wait until December and tell themselves that they need inside work for their company. If you wait until then it is too late.
Now is the time to increase your marketing and start looking for opportunities to book work for the cold months. One way to do this is to call all of your customers and let them know that you are now booking orders for projects to start after the holidays. For booking now, offer a small incentive. Also you can send all of your customers a hand written letter or post card promoting winter work. Advertise that you can do smaller projects like crown moldings in the living room, replace interior doors, install closet organizers, install new wainscoting, paint interior walls and ceilings.
Tell your customers that you can schedule work on the "the honey to do list" that their spouse has been promising to get to for months.
Ask your customers to refer you and you will give them a 50.00 gift certificate to Home Depot for a successful referral or they can use it toward work on their home.
Also don't forget to order your holiday cards to be sent out before Thanksgiving.
NEWSLETTER and Top of Mind Awareness (toma):
Marketing experts recommend that we stay in touch with our customers at a minimum of 4 times per year. This concept is called TOMA (top of mind awareness). Write a newsletter with helpful information on a how a homeowner can prepare for the winter and what they can do to winterize their home.
For other ideas and advice on what you can do to book work for the cold months feel free to contact The Contractor Coaching Partnership.
What are you doing to book work for the winter?
Mark