With the holidays fast approaching there will be many opportunities to build new relationships. There are usually many networking events around the holidays at chambers and networking mixers. Are you ready to share your 30 second commercial with new people you meet at a networking event?

Sit down and figure out what you can say to strangers that would let them know what you do and how they may refer you. Write your new commercial down and practice it in the mirror until you can say it automatically. Your statement should be brief and not salesy. If you wing it you will be less effective. Remember practice, practice, practice.

When you meet someone first smile, shake, eye contact, and don't drool at the pretty girl walking by while your talking to a new contact. And most of all practice active listening techniques. Ask them to share what they are looking for first and then ask them for a card if you want to know them. Don't offer your card unless asked. Also remember this is an opportunity to meet new contacts not to sell or drink in excess.

Before you go to an event, think about what your are trying to accomplish before you go. For example make a goal to speak with 10 new contacts. If you are hesitant to mingle bring someone with you. Ask fellow networkers who may be going to the event and maybe there will be someone there you know.

And most of all have fun.

mark the coach