The economy has presented many financial challenges for both the residential contractor and the homeowner. The economic crisis has deepened and it is increasingly more difficult for homeowners to afford to improve their homes like years past. Many homeowners who can afford to remodel are standing on the sidelines waiting for the market to stabilize. Those who are remodeling and investing in their homes are moving forward very cautiously. Todays consumer is interested in sensible remodeling that has a strong ROI and a contractor that they can trust with their most valuable investment.