What are you doing with your old leads? Do you throw them away or leave them in a pile to call on a rainy day? What do you do with the TIO'S (think it over)?

A contractor client recently told me in our weekly coaching session he sold a job for 50K. The lead was from two years ago. The contractor said he was ready to throw it away.

Thankfully he didn't throw it out. Instead we developed a simple program to call back all his old leads and customers. This program has lead to several opportunities and has revived old projects.

So before you throw out or totally dismiss old leads call them back and ask them if they did the project. You might suprise yourself and find gold in something you thought was worthless.

This simple program involves calling back all old leads and customers. Set a goal for yourself to call customers and old leads one evening a week. In one hour you can make 10 phone calls, two hours 20, and so on. Why not set a goal to make 30 calls a week. If they say they are not interested in doing something now then ask them if they are planning any projects in the future and if they know of any friends or relatives considering work.

The worse that can happen is they say they don't.

The best thing that can happen is you may find gold in old leads, and that is priceless. 

Do you have systematic program to call all customers and old leads?