I recently met someone who spent over $8,000.00 for a website that they were told was done with the latest and greatest SEO practices. They got less than 10 leads over a three month period even though they had adwords ad campaigns and professionally done SEO. The website designer said they were the best and they were experts at SEO. Unfortunately it didn't work.
Separately, I started a basic website a few months ago and honestly had no idea what was required for setting one up that actually works.
So I called an expert.
Like website designers that call themselves experts at SEO, I know many residential contractors who have adopted the key phrase "Design/Build" even though they don't have the first clue about how to provide the service properly. The ones who do understand design/build call an experienced residential contractor coach to mentor them.
The point here is that consumers should be very wary of website designers who claim to be SEO experts, when they really are not. I hired Hubspot to coach and mentor me on how I could effectively develop a website that got ranked on the top pages using specific key words that will attract the customers I want. My site isn't pretty (neither am I) but within three weeks of using the tools from Hubspot and listening to their coaching my site came up on the first page for my chosen keywords. In less than one month, I am listed on Google with three of the top contractor coaches in the country!!! I almost crapped my pants when I saw this. I wonder what will happen when I really get good at this SEO thing under the mentorship of Pete Caputa and his Hubspot team?
Thank you Pete for doing what you said you would do. Deliver!