Spring has sprung and homeowners are starting to call residential contractors for remodeling and home improvements. Even though the economy has been tough, people still need to maintain their most valuable investment.

The question is are you ready to sell to a consumer who is significantly different now compared to a year ago?

Today's new consumer is looking for The Next Level Contractor. The consumer has changed what and how they buy our services. They are choosing more wisely, expecting more value for less money, calling multiple companies, stalling more often, they are more educated due to the net, they are familiar and tired of  the old sales tactics of home improvement salesman and a host of many other factors that will make your sales job more difficult than before the recession started. 

Many contractors have educated themselves over the past 6 months, when it was very slow. Remodelers and home improvement companies revamped their businesses, took lead carpenter courses, hired a contractor business coach, negotiated better rates from service providers, purchased sales training for contractors, improved their marketing programs and any other necessary steps to insure viability.

These are the companies that are experiencing a better scenario than most contractors in the industry.

What is your current situation? Are you seeing an improvement in your lead generation?

Are you prepared to market to the new consumer?

Are you prepared to sell your services to the new consumer?

The most requested service at The Contractor Coaching Partnership over the past 3 months, is sales training for contractors with marketing training a close second. This is different than last year when the most sought after services were business planning, design build vs architect process training and lead carpenter training.

This change is more than likely brought on by the changing demands of the new consumer. Contractors who have been preparing for the upturn will do better than those who are sticking to their old ways of selling to the consumer.

It will be interesting to see how contractors who have not realigned themselves, will perform in this new environment.

We will keep you posted!

If you have questions on how you can benefit from a relationship with a contractor coach or sales training for contractors check out our site or give us a call.

mark the coach