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The Contractor Coaching Partnership Blog

Contractors and entrepreneurs; marketing strategy and plan

Posted by Mark Paskell on Mon, May 11, 2009 @ 11:40 PM

In our 4 Legged Chair System for contractors and entrepreneurs, the first leg of the system is marketing.

In recent months, contractors and entrepreneurs are saying they don't have enough leads coming in to their businesses. One would think that these companies would have developed a marketing strategy by now due to all the press this subject has been given. Unfortunately, this is not the case for many contractors and entrepreneurs.

We ask them; do you have a marketing strategy with a plan?  Some of the answers we hear are, "no I don't have the time to do one, we do not know where to begin, that's only for big companies, or we don't need one."

Successful business models follow processes described in the 4 Legged Chair System. The four legs we teach our clients at The Contractor Coaching Partnership;

  1. Marketing
  2. Sales
  3. Production or Operations
  4. Administration.

Successful organizations, large or small, have a clearly defined marketing strategy and plan. Many contractors and entrepreneurs sense this; however they find reasons why they cannot put one together instead of why they can. Some say they don't have the money, they don't know how, they will get to it sooner or later, and they say when the economy comes back we will invest in one. Whatever your reason or excuse for not having one, running a business today, without your marketing strategy and plan in place, is business suicide. Many think that referrals alone will work. Are referrals enough for you to generate the revenue you need to pay all your business bills and leave a fair profit? If not, maybe now is the time to consider a marketing strategy and plan to produce the required leads. With no leads, there are no sales, no sales no work to produce, no work no money to pay the bills.

The rules for marketing your business have changed. Contractors and entrepreneurs who adapt to these new rules will have a better chance of succeeding in this new economy. If you are not able to create and implement a marketing plan for any reason, contact someone who can help you. Your business will thank you.  

Tags: Lead generation, contractors, marketing plan