Posted by Mark Paskell on Thu, Nov 26, 2009 @ 11:36 PM
Who would have imagined that our government would enact an unfunded mandate that may actually help LEGAL contractors in the residential construction industry?
Tags: Trades, contractors, EPA Lead Rule, remodelers
Posted by Mark Paskell on Sat, Oct 24, 2009 @ 08:12 PM
On Wednesday 10.21.09, Eastern Mass NARI launched its first contractor satellite meeting at Simple Home in Westborough Mass.
Tags: contractors, contractor education and training, NARI, contractor coaching
Posted by Mark Paskell on Mon, Aug 10, 2009 @ 10:06 PM
I recently learned about a contractor who lost a suit from a homeowner who decided to stop paying for a completed project. It turns out the contractor did not receive several payments totaling over $40,000. He finished the job believing that the owner would eventually pay up. The contractor had never been sued in 15 years of business and has a good following in his community.
Tags: contractors, contractor education and training, best practices
Posted by Mark Paskell on Mon, Jul 06, 2009 @ 11:21 PM
THE DREAM
Tags: coaching for contractors, contractors, education and training
Posted by Mark Paskell on Thu, Jun 11, 2009 @ 07:45 AM
A contractor coaching client recently asked me to assist with an employee who was not meeting expectations. The employee was not performing in a satisfactory manner that has lead to a serious customer complaint and loss of profit.
Posted by Mark Paskell on Fri, May 15, 2009 @ 12:30 PM
A few months ago I discovered a company on ContractorTalk that is a great resource for marketing ideas for remodeling and trade contractors. The owner of the company is Mark Buckshon and he has been working with contractors for many years. He is in touch with the contractor's needs, understands consumers and has great insights for marketing your business. I frequently read and learn from his site and always come away with ideas that can help my business as well as my contractor coaching clients. I recommend you sign up for his newsletter and visit his site frequently. Here is his blog link.
Tags: coaching, contractors, marketing, residential contractors
Posted by Mark Paskell on Mon, May 11, 2009 @ 11:40 PM
In our 4 Legged Chair System for contractors and entrepreneurs, the first leg of the system is marketing.
Tags: Lead generation, contractors, marketing plan
Posted by Mark Paskell on Fri, May 08, 2009 @ 10:30 PM
A recent thread on the Linkedin NARI group has generated over 130 responses from parties interested in the relationship between contractors and lead generation sites. The purpose of the thread was to provide a forum for contractors and LGC's about the numerous problems between the two groups. We were interested in obtaining dialogue from contractors and LGC's.
Tags: Lead generation, contractors, NARI, homeowners, marketing plan
When business is slow it is prudent to find cost effective ways to lower costs. Some items can be pared down wisely with minimal adverse effects to the operation, and some should not be cut, instead increased. A common belief is that marketing should be cut. Cutting marketing is a huge mistake that precedes serious damage to the health of a business. We are hearing from many contractors and businesses that they are falling short in the sales and lead generation department. We ask if they are marketing their business and most say "no we are cutting marketing and not doing that right now. We need more business then we can increase marketing." Go figure!
Tags: contractors, marketing, The Contractor Coaching Partnership, marketing plan
Posted by Mark Paskell on Mon, Apr 20, 2009 @ 01:27 PM
Traditional marketing mediums are not producing the quality leads residential remodelers, general contractors and home improvement companies need to keep busy. Newspapers, post cards, newsletters, print advertising are not producing the needed results. Contractors are saving their money and focusing on marketing efforts that have a higher return on investment. We are seeing a huge investment in time spent on networking activities.
Tags: contractors, marketing, remodelers, residential contractors
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